Why Facial Beauty is an Important Part of a Woman’s Life


Article by: Gregory S. Keller

There is an underlying reason why the restoration of a woman’s facial beauty – whether by elective surgical procedures, non-invasive treatments, or other methods – is important.

The reason goes much deeper than mere “vanity”. A woman’s perception of her own physical image connects deeply to her very being as a woman, and to her biological and hormonal structure.

As a lifelong medical practitioner who is highly specialized in this field, I can tell you in total confidence that the best way to restore a woman’s natural facial beauty after a certain age, is through a deep plane facelift. This restoration of a woman’s beauty to a natural effect, is more than a practical matter; it produces feelings that surpass surface concerns, and do not necessarily relate to other women or men.

Facial rejuvenation for women really relates to each woman’s feelings about herself, and this elective procedure improves those feelings, and her overall self image.


Aging for women comes on suddenly, particularly around the time of menopause. A common complaint that I hear from my patients is that “I became invisible almost overnight!”.

Another is: “I’d like to look as young as I feel”. Even younger women enhance their facial features to increase their physical attractiveness and desireability; but the major let-down in appearance showing the signs of aging for a woman, comes at approximately at the time of menopause, and it impacts self image.

While there are many lesser treatments (fillers, lasers) that can help, the underlying facial structures that fall are best lifted in a more natural manner, with a deep plane facelift.

So, what is the mystery to why women appreciate visual beauty, particularly their own internal and external beauty, so viscerally?


I learned the secret myself from an Italian female psychologist, who is also a plastic surgeon (Chiara Amodeo Amaretto), as she delved into “why do we (women) want to be beautiful, and why do we appreciate beauty?”.

First of all, there is a difference between men and women, regarding the perception and appreciation of beauty. Give flowers to a woman, and she reacts differently to those flowers than a man might. It is the same with newborn babies, or cute puppies.

The reaction of a woman, and her feelings when she views a picture of a beautiful peacock or a majestic lion, are different from those of a man. Walking through a beautiful garden can have a similar effect. Beauty is an important and intrinsic part of a woman’s life.


Charles Darwin (1871) tackled this question in “The Descent of Man and the Selection in Relation to Sex” and his theory of sexual selection. His conclusion was that beauty is connected to reproduction, and it’s costly.

The human face in Darwin’s theories was especially important. In fact, facial features that are considered beautiful are related to high levels of sexual hormones, in both males and females, respectivelly.

Numerous scientific studies have reinforced the power of beauty and its link to sexual reproduction. Wars and internal conflicts over beauty and the lack or presence of it (female and male) are well-known.

Think of Helen of Troy. (Grammer K, Fink B, Møller AP, Thornhill R. Darwinian aesthetics: sexual selection and the biology of beauty. Biol Rev Camb Philos Soc. 2003 Aug;78(3):385-407. Review.)


The inner beauty of a woman is related to her confidence level and her contact with external beauty. A woman surrounded with external beauty experiences positive effects and feelings. Looking at herself in a mirror and feeling happy with her own beauty produces these same positive effects.

These positive effects result from a woman feeling beautiful. When she feels beautiful, she secretes a hormone, Oxytocin. (- Turner RA et al.

Preliminary research on plasma oxytocin in normal cycling women:investigating emotion and interpersonal distress – Psychiatry 1999;62(2):97-113.

Oxytocin produces positive effects on a woman’s heart, breath, sleep, anxiety, memory and attention. It increases her self-confidence, and helps her to feel at ease in social environments. So, feeling good means feeling beautiful. – Carter CS. Neuroendocrine perspectives on social attachment and love -Psychoneuroend 1998;23(8):779-818.)


During menopause, the structures of the face fall. Only a deep plane facelift can lift these structures to their natural position.

The fat pads, muscles, and skin of the face are all lifted as a unit, producing a natural restoration of a woman’s youthful facial beauty, and making her feel 

beautiful and better about herself. PSYCHOSINTHESIS Developed in 60’s by R. Assaggioli -Psychosintesis(1965). New York; The Viking Press

Interestingly, female “millennials” have discovered that they feel better with beauty enhancements, particularly of the lips, nose, and eyes.

Beauty has been an integral part of women’s lives throughout history, and it is our job to master the youthful natural restoration that only a deep plane facelift can achieve.

Currently only 5% of facial plastic surgeons are capable of this natural restoration, and fewer have the extensive experience of years mastering this procedure. (Robb Report: Marc Jacops deep plane facelift).


Gregory S. Keller, MD, FACS is a Clinical Professor and Co-director of the Facial Plastic Surgery Fellowship, Division of Facial Plastic Surgery, UCLA, with a Santa Barbara, CA private practice Call 1-800-423-8627 or email from the website: www.gregorykeller.com for more information. Chiara Amoretto Amodeo, MD, is in private practice in Milan, Italy.