Feminine Hygiene – Opportunity For Industry Players
Growing Awareness about Feminine Hygiene Opened up an Array of Opportunities for the Industry Players.
Written by: Sharmistha Sarkar
Growing Awareness about Feminine Hygiene Opened up an Array of Opportunities for the Industry Players Feminine hygiene products are a necessity for girls and women all over the world. Playing a huge role in women’s health and well-being, they are essential for performing the professional, social and familial responsibilities in a better way. Female hygiene products are on the rise globally.
The market experiences a prolific boom at present. According to a report by Allied Market Research, the feminine hygiene products market is predicted to accrue a sum of $68.7 billion by 2030, witnessing a CAGR of 6.1% from 2021 to 2030. The growth of the feminine hygiene market is attributed to factors such as growing awareness towards maintaining personal hygiene especially in developing countries.
Awareness
This awareness is brought upon by several initiatives and campaigns by various government and private organizations all over the world to improve women’s hygiene standards, contributing to better understanding and acceptance of feminine hygiene products. Companies in the female hygiene products market are creating, innovating, and upgrading their products to cater to the constantly evolving needs of consumers. More companies are expanding their market and new players in the space are entering the field to share their profit.
They are competing to capture a large market share through competitive strategies such as acquisitions and launches. Kotex, a U.S-based company that makes menstrual hygiene products, recently introduced its innovation called Kotex overnight period panties which is aimed at providing protection against heavy flows during the night. One of the leading feminine care brands, Playtex, recently developed an eco-friendly tampon called Playtex Clean Comfort aimed at providing extra comfort and care during periods.
U.S-based Kohler Co. came up with a solution called the Universal PureClean Bidet aimed at women’s hygiene and wellness. In 2021, the pharmaceutical firm, Shilpa Medicare Limited, launched an intimate cleansing spray for women that offers high protection against fungal and bacterial infections. In the same year, Marico Limited, an Indian multinational consumer goods company, introduced KeepSafe, a range of personal hygiene products that includes intimate wash, toilet seat disinfectant, multi-purpose disinfectant spray, hand sanitizer, hygiene hand wipes, and feminine hygiene wipes.
In 2021, India based firm, The Good Glamm Group acquired a majority stake in the feminine hygiene company Sirona Hygiene Private Limited. Kotex Relaunches in India Kotex relaunched in India with its product called Kotex Overnight Period Panties. The overnight period panties provides heavy flow period protection during the night.
Built with excellence and uniqueness, it addresses the issue of night-time discomfort and anxiety by fostering a 360 degree leak free protection to offer anxiety free and peaceful nights.
Playtex Introduces Playtex Clean Comfort Playtex’s eco-friendly tampon called Playtex Clean Comfort is made of pure organic cotton and is free from chlorine, fragrances and dyes. Featuring a plastic tip with an eco-friendly cardboard plunger, it encompasses Playtex’s 360-degree leak protection technology. According to Anna Dietrich, senior brand strategy manager at Playtex, the product is an eco-friendly choice built with the intention to reduce single-use plastic waste without compromising on the comfort factor. Kohler Co. Launches Universal PureClean Bidet.
Be Minded
Keeping in mind the growing importance of women’s hygiene and their need for affordable and convenient wellness products, Kohler came up with its innovation, the Universal PureClean Bidet.
Featuring a delicate wash and convenient front-to-back cleansing, the toilet attachment provides a hands free and hygienic wash through complete cleaning. Its comfortable seating feature is perfect for every seat type and its retractable spray nozzle cleans itself with water automatically after every use. Shilpa Medicare Forays into Intimate Cleansing Segment Shilpa Medicare’s new intimate cleansing spray called Swatchshil is an anti-bacterial and anti-fungal solution that offers impeccable hygiene and superior protection against infections related to fungus and bacteria. Free of soap and alcohol, the product balances the vaginal pH and maintains natural microbial balance, thus preventing issues such as foul odor, white discharge, itching and irritation.
KeepSafe
KeepSafe by Marico Marico’s KeepSafe comprises a host of premium hygiene products that offers consumers the convenience of easy sanitization and addresses the need for intimate hygiene. The range includes intimate wash, toilet seat disinfectant, multi-purpose disinfectant spray, hand sanitizer, hygiene hand wipes, and feminine hygiene wipes. Acquisition of Sirona Hygiene Owner of the MyGlamm brand of beauty and personal care products, The Good Glamm Group acquired a majority stake in Sirona, a manufacturer of feminine hygiene products such as herbal pain relief patches, menstrual cup kits, menstrual hygiene products and degradable sanitary pads.
The acquisition is aimed at unlocking significant value in the women’s hygiene sector as it holds tremendous growth potential in the future. Good Glamm said that it would complete the purchase of further stake in three years to gain complete control over the entity. With the growing awareness of the benefits of feminine hygiene products and the ongoing developments in the field, it is evident that the industry is going to flourish in the future.
Author :- Sharmistha Sarkar has always had a keen interest in reading and writing. An engineering graduate, she forayed into the field of writing due to her love for words and the urge to do something different. Allied Market Research has given her the chance to gain knowledge about different subjects as a Specialist Content Writer.
