At-Home Fitness Equipment – New Product Launch
At-Home Fitness Equipment: New Product Launches to Revolutionize the Industry
Article written by: Shreeras Shetty
There has been a significant surge in the demand for at-home fitness equipment in various countries across the globe, owing to increase in the number of people engaging in numerous fitness activities at home. Individuals around the world have become more and more concerned about their health, especially after the Covid-19 pandemic, and hence they tend to engage in different types of fitness activities at home to significantly improve their immunity and maintain sound physical and mental health.
The Demand
Thus, the demand for at-home fitness equipment is expected to surge exponentially with the increase in the number of fitness enthusiasts and health-conscious people across the globe. Various players of the market are introducing new, enhanced home fitness equipment at affordable rates to cater the massive demand in the utterly booming space. Stringent restrictions were imposed by the governments of various countries around the world during lockdowns so as to curb the spread of the virus during the pandemic.
Hence, all the potentially crowded places such as theatres, gyms, schools, colleges, offices, malls, and others, where the outbreak could aggravate, were shut down during lockdowns. Thus, the closure of all sorts of fitness centres including gyms, Zumba, yoga, and Pilates studios further led to the rising adoption of at-home fitness equipment among fitness-conscious people across the globe.
Apart from that, there are a number of people around the world who are mingled in their busy schedules all during the day and are too tired or find it too exhausted to go to the gym after an excruciating day. Thus, home workout comes out as an ideal solution to effectively maintain the physical and mental health of an individual. Individuals can simply perform exercises at home with the help of at-home fitness equipment.
People can also change the weight and intensity of the workout according to their capabilities and daily routine.
At Home
Home workouts do not only help in saving a great deal of time of travelling to the gym but also provide an economical solution to hefty gym memberships. Thus, the growing culture of body building, calisthenics, and home workouts is further anticipated to drive the demand for at-home fitness equipment in the upcoming years.
In addition, increasing adoption of sedentary lifestyle, especially among millennials, and growing cases of obesity in various countries across the globe is further expected to drive the demand for at-home fitness equipment in the forthcoming years.
Moreover, growing trend of body-weight exercises, significant surge in the urban population, and rising disposable income among people is expected to create immense opportunities for the growth of the global at-home fitness equipment market in the coming years.
The Research
According to the report published by Allied Market Research, the global at-home fitness equipment market is predicted to reach $11.45 billion by 2027, registering a CAGR of 7.8% from 2021 to 2027.
Numerous players of the market across the globe are launching new products to better cater to needs and demands of the fitness-conscious people around the world. For instance, MX Fitness Supply, a North American distribution arm of MX Select offering an exclusive and elegant line of dumbbells and barbells to the consumers, launched a redesigned series of adjustable barbells and adjustable dumbbells featuring a Dual Dial Handle Assembly.
The newly launched MX handle is patented, and has a streamlined and sleek look. This innovative handle features solid metal selector shafts and 100 percent metal gears engineered to be smooth and durable, and hence hold up to the daily strenuous workouts. It is available in three different weight classes namely, the MX30, MX55, and MX85.
MX30
The MX30 Dumbbell Set comes with a weight range of 7.5 to 30 lbs. This fills up a massive gap in the adjustable home-dumbbell market as it is ideal for users to engage in at-home content lead workouts with programs such as Les Mills, Beach Body, Peloton, and others, which include high reps and light weights. The MX55 Dumbbell Set is one of the most popular sized dumbbells, and hence it comes with a weight range of 10 lbs to 55 lbs, accompanied with weight adjustments as low as 2.5 lbs.
On the other hand, the MX85 Dumbbell Set is appropriate for professionals or dedicated weightlifters. It has a weight range of 12.5 to 85 lbs along with weight adjustments as small as 4 lbs.
The trend of launching new products from popular players of the market continues to gain massive momentum in the home fitness equipment market. For instance, Cardio Healthcare Inc., an innovative hardware-based digital platform that amalgamates blockchain technology and IoT to track physical activity of users, is introducing Metabike.
It is the first metaverse & gaming integrated home fitness bike for use on tablet and smart TV.
Metabike
Metabike combines Play-to-Earn (P2E) with Move-to-Earn (M2E), and hence rewards users up to $30 monthly in Cardio Points that they can further use it for healthcare discounts, different products, and services. The revolutionary Metabike is equipped with built-in game controllers and IoT pedals that track workout distance, and real speed to effectively control movement of the in-game character.
Author Bio: Shreeras Shetty is currently working in the content writing industry and has a Bachelor’s degree in management studies specializing in marketing. He is passionate about writing and is gaining significant experience in the Market Research Industry. Outside the office, Shreeras is actively engaged in recreational activities like playing football, trekking, travelling, and athletics.
