A Look At CBD in Skincare Products
The Potential of the CBD Skincare Market is Huge Indeed
The market for skin care products containing CBD has been rapidly expanding in the past few years and there seems to be a sustained growth trend in the foreseeable future. CBD, or cannabidiol, is a non-psychoactive compound found in cannabis plants that has been shown to have a variety of significant health benefits.
In skin care, it is often used for its anti-inflammatory and antioxidant properties, which can help to soothe and protect the skin.
The recent trends in the industry
One recent trend in the market is the use of full-spectrum CBD.
The cannabis plant contains beneficial compounds such as terpenes and flavonoids, which are present in addition to CBD in full-spectrum CBD products. Many consumers believe that full-spectrum CBD provides more potent and effective results than products made with CBD isolate, which contains only pure CBD. The use of CBD in combination with other natural ingredients like hyaluronic acid, vitamin C, and retinol has driven the market growth significantly.
These combinations are designed to provide a range of benefits, from moisturizing and brightening to anti-aging and acne-fighting. As per a report published by Allied Market Research, the global CBD skincare market is projected to cite a whopping CAGR from 2019 to 2026.
Also, the emergence of more specialized products such as CBD-infused eye creams, lip balms, and serums has supplemented the growth of the industry. These products are designed to target specific problem areas and provide more targeted benefits. Sheet masks are also a popular Korean beauty trend that has gained popularity in recent years, and now many companies are infusing them with CBD for added skin benefits. These masks can help to hydrate, soothe, and brighten the skin, and the addition of CBD can provide added anti-inflammatory and antioxidant benefits.
The popularity of CBD skin care products can also be seen in the recent acquisition of the brand Lord Jones by the cannabis company Cronos Group.
Lord Jones is known for its high-quality CBD-infused body and skincare products, and the acquisition is expected to help Cronos Group expand its offerings in the beauty and wellness sphere.
Innovation in packaging and branding
Brands are investing in innovative and eye-catching packaging designs to stand out in a crowded market.
They are also focusing on branding strategies that emphasize the natural and organic qualities of CBD skin care products, as well as their therapeutic benefits. Brands are constantly innovating and diversifying their product offerings to meet the evolving needs and preferences of consumers.
Focus on sustainability
Consumers are increasingly concerned about the environmental impact of the products they use. Brands are responding by launching CBD skin care products that use sustainable and eco-friendly ingredients and packaging materials. They are also incorporating sustainable practices into their manufacturing processes, such as using renewable energy sources and reducing waste.
Celebrity endorsements, collaborations-, and new product launches
Celebrity endorsements and collaborations with influencers and beauty experts are becoming increasingly common in the CBD skincare market. These partnerships can help to raise brand awareness and credibility, as well as reach new audiences. As the market continues to expand, we can expect to see even more product launches and innovations in the years to come.
CBD skincare products are an exciting new addition to the world of skincare, and we can expect to see more innovation and research in this area in the coming years. As demand for natural and organic skincare products continues to grow, more companies are recognizing the potential of CBD and are incorporating it into their product lines. The industry has seen a surge in product launches in the last few years, with more and more companies jumping on the CBD bandwagon.
In February 2021, Sephora announced the launch of its own CBD skincare line, called Saint Jane Beauty. The line includes a serum, a face mask, a moisturizer, and more. In March 2021, a study published in the Journal of Dermatological Science found that CBD may be effective in reducing skin inflammation and improving barrier function.
The study was conducted on human skin cells in a lab, and more research is needed to confirm these findings. Again, in April 2021, the popular skincare brand The Ordinary launched a new serum containing CBD and hemp seed oil. The serum is said to help reduce redness and improve skin texture.
Simultaneously, following the next month, In May 2021, luxury skincare brand La Mer launch a new CBD-infused face oil. The oil is said to hydrate and calm the skin, and is designed to be used as a pre-treatment before applying other skincare products. One recent example of a CBD skin care product launch is from the popular beauty brand Kiehl’s, which introduced its Cannabis Sativa Seed Oil Herbal Concentrate earlier this year. The serum, which is formulated with 100% naturally derived ingredients, aims to calm and hydrate the skin while reducing redness and discomfort.
Another notable launch is from the luxury brand Saint Jane Beauty, which recently released its Microdose Lip Gloss. This gloss is infused with 50mg of CBD and aims to plump and moisturize the lips while providing a subtle tint.
However, with the growth of the market comes the need for increased regulation and standardization. Currently, there is no standardized testing or labeling requirements for CBD skincare products, which can lead to confusion and uncertainty for consumers.
As a result, industry groups and regulatory bodies are working to establish standards for quality and safety in the CBD skincare market. Despite these challenges, the CBD skincare products market is expected to continue its growth trajectory in the coming years. With new product developments and increased awareness of the potential benefits of CBD for skincare, the market is poised for continued expansion.
As more consumers seek out natural and effective skincare solutions, the potential for CBD in skincare continues to be realized. However, as the market expands, it will be important for industry groups and regulatory bodies to establish standards for quality and safety to ensure consumers have access to safe and effective products.
Author’s Bio – Koyel Ghosh: Is a blogger with a strong passion and enjoys writing in miscellaneous domains, as she believes it lets her explore a wide variety of niches. She has an innate interest in creativity and enjoys experimenting with different writing styles. A writer who never stops imagining, she has been serving the corporate industry for the last four years.
