Health Consciousness for Low Calorie Snacks

Growing health consciousness to raise demand for low calorie snacks worldwide

In the past few years, there has been a significant transformation in customer preferences in the food market. The market continues to witness a gradual shift toward nutritious and low-calorie snacks due to a rise in inclination for readymade and convenient food products, thus offering lucrative opportunities for the market players for innovation.

Consumers’ eating habits are being influenced by the changing role of food in daily lives, increased exposure to non-native cuisines, easy access to recipes, and ease of experimentation.

Crucial factors such as the pandemic, global warming, growing knowledge about sustainability, zero waste, and healthy eating habits are all contributing to this evolution. Customers are experimenting with the changing role of low-calorie, wholesome, and healthy snacks.

Customers are now seeking a variety of nutrient-dense and low-calorie snacking options to balance their indulgence with their nutritional needs.

According to multiple types of research, it is found that consumers choose healthy and low-calorie snacks more than munching options such as comfort food, meal alternatives, and wellness promoters. Increase in health awareness, rise in need for convenience food, and a change in culture & lifestyle of the emerging Asian market majorly drives the demand for low-calorie snacks in the industry.

According to Allied Market Research, the global low calories snacks market is anticipated to grow at a significant CAGR o 12.3% from 2021 to 2030.

New launches

Healthy and low-calorie snacking is difficult to achieve in today’s fast-paced and busy lifestyle. Many people desire to eat more healthily, avoid items containing animal products, reduce gluten consumption, and generally eat healthier bagged snacks. These are critical factors in consumer purchasing decisions, thus offering multiple opportunities for developing healthy, filling, and satisfying snacks at home and on-the-go consumption for the market players.

Several new entrants are penetrating the market by launching innovative, better-for-you snacks.

An entrepreneur from Prestwich has recently introduced a fresh collection of nutritious, healthier, chickpea-based puffy snacks, thus making its debut snacks market in the United Kingdom.

Airsnax is flavorful and fulfilling low-calorie snacks which are gluten-free, vegan, high in fiber and protein. The 30g bagged snacks are a healthy alternative to cure hunger and are specifically designed to move consumers from meal to meal, having about an average of 115 calories in each bag.

Airsnax is available in four flavors- salted, black pepper, salt and vinegar, and sweet chili.

Consumers always lookout for new, potential, and fascinating snack options, possibly selecting for something they’ve never heard of but are eager to try. Airsnax satisfies savory needs while also introducing fresh flavors and textures to munching.

Another innovative low-calorie and healthy snack product, dried fruit snacks, have witnessed a significant response in the past few years. With the evolving market trends, the low-calorie dried fruit snack options offer a favorable opportunity to provide something new. Soul Fruit is introducing all-natural Keo Mango Chips, Jackfruit Chips, and Soft Dried Keo Mango to meet the growing demand for unique flavors and whole foods in the market.

All are made up entirely of fruit, with no added sugar or additives, and aim at health-conscious customers looking for snacks that offer more health advantages.

Soul Fruit was founded in 2021 to expand the dried fruit industry’s exotic options, which has grown by 40% in the last five years.

The evolving market demands unique and exotic flavors, and these new products deliver something unusual and intriguing. They also appeal to time-pressed snackers who want to eat healthily and consume snacks with extra health advantages.

The three latest snacks are gluten-free, vegan, low in calories, and packed with antioxidants. These snacks are available in soft and crispy varieties and are rolling out this month in Selfridges.

Another eye-catching low-calorie snacking product is the sugar replacement product of Swiftlet.

Singapore and Philippines, Vietnam-based sugar substitute firm, Swiftlet, is expanding its portfolio with the development of new low-cost and ready-to-eat (RTE) variants of its sugar replacement product. The company also plans to enter the European market in the second quarter of this year.

The firm had just finished a trial launch of its sugar replacement blend in the Philippines. Swiftlet advertised this zero-sugar, zero-calorie, and zero-GI product as the first sugar alternative carrying digestive health benefits and including prebiotics. The company’s market entry strategy focuses on both B2C and B2B markets and emphasizes the product’s health benefits and its one-to-one replacement ratio as a selling factor.

Covid-19 impact

Due to the outbreak of Covid-19, the health-conscious has increased among the people considerably.

In addition, the lockdown boosted the global trend of health and fitness, thus improving the demand for low-calorie snacks in the market. However, the market experienced several barriers, including supply chain and manufacturing disruptions during the first and second wave of the pandemic.

As the world is getting back to normalcy, the global low-calorie snacks market is expected to recoup soon.

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